Исследование привычек читателей и чтения политики: Армения

Results of a survey on readership
The study Reading Habits in Armenia, developed under the Book Platform project, is the first large-scale attempt to study current state of reading in Armenia, its frequency, readers' preferences, attitudes and habits. The study was carried out in the period October-December 2012 by an external sociological service company chosen by the National Publishers Association of Armenia via a tender procedure. It consisted of focus group discussions and a quantitative survey covering a representative sample of the Armenian population.

Perhaps the most alarming finding of the survey is the extreme decline of reading: compared to five years ago, a whole 37 percent of respondents now do not read at all and 43 percent read comparatively less! Even more disturbing is the fact that about 59 percent of those who do not read at all state that they will never start/restart reading. On the more positive side, the survey finds out that the more the dynamic of reading increases, the greater the share of young people (18-34 years old) becomes! Reading of fiction rules over printed media: 56 percent of readers read fiction, 42 percent - newspapers or magazines, while over 34 percent prefer to read specialized printed books.

The wealth of data provided by the survey offers to all professionals in the book sector, educators and policy-makers an indispensable tool for grounding future actions and policies on an accurate depiction of today's situation.


Reading Habits in Armenia. Results of a survey on readership. (Includes also an overview on reading dynamics in Armenia based on the study results by Ruzan Tonoyan, director of Khnko Aper National Children's Library).

 Download in English  Download in Armenian


Here you can also download:

1. Questionnaire used in the Readership Study in English and in Armenian.
2.
Primary data available here (opens with SPSS)


This publication is developed under the Book platform project of Next Page Foundation.The Book Platform project is funded by the European Union and is implemented in the frames of the Eastern Partnership Culture Programme.

This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of the authors and can in no way be taken to reflect the views of the European Union.


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26/04/2013
Results of a survey on readership in Armenia are now available
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